Our partnership with Netherlands Online Racing

Our Partnership with Netherlands Online Racing (NOR): Bringing Technology and Community Together

At th[is], we believe that technology is not just about practical solutions—it’s also a powerful tool for bringing people together. Our collaboration with Netherlands Online Racing (NOR) is a perfect example of this. NOR is a growing sim racing community that blends professionalism with accessibility, and we’re proud to play a role in supporting their mission.

This partnership was made possible through Wesley van der Linden, co-owner of th[is] and the founder the NOR community. Wesley recognized NOR’s potential but also saw the challenges the organization faced. By combining our expertise, we’ve helped NOR elevate its infrastructure, user experience, and community engagement to the next level.

Why NOR and th[is] Joined Forces

NOR was at a crucial stage of development. Their community was growing rapidly, bringing both opportunities and challenges:

• Technical limitations: A single server wasn’t enough to support larger events.
• Lack of structure: Rapid growth required better organizational frameworks.
• Strategic expansion: NOR needed a future-proof strategy to sustain long-term growth.

For th[is], this partnership provided an opportunity to apply our technical expertise and make a lasting impact in a dynamic environment.

What We’ve Achieved Together

Our collaboration has helped NOR take major steps forward technically, organizationally, and strategically. Together, we have accomplished:

1. New Server Infrastructure

We provided NOR with three dedicated servers, significantly improving capacity and stability. This means:

• Better performance and less downtime during events.
• Ability to host larger competitions, such as endurance races.
• Regular updates featuring popular circuits like Monza and Spa.

2. Automated Ranking System

One of our key objectives was to develop a user-friendly and reliable ranking system:

• Players can easily log in via Steam to track their performance.
• Transparency is ensured, with personal results pages displaying driver progress.
• The system makes competition management more efficient and increases community engagement.

3. NOR Racing th[is].nl Team

A highlight of our partnership is the launch of the NOR Racing th[is].nl Team. Featuring a professional look, including a unique livery with our logo, this team allows members to compete at a high level. It strengthens NOR’s position as a leading sim racing community and underscores our shared ambition.

What This Partnership Means for th[is]

For us, collaborating with NOR is an opportunity to showcase the real impact of technology on a community. Our core values come to life in this partnership:

• Collaboration: By sharing expertise, we help NOR turn its vision into reality.
• Innovation: NOR provides a platform where we can develop smart, scalable solutions.
• Engagement: As an active partner, we’re deeply invested in NOR’s success—something that inspires us as a team.

The Future of NOR and th[is]

This is just the beginning of our partnership. With new server infrastructure, a ranking system, and a professional racing team, we’ve built a solid foundation. But there’s more to come:

• Selling competitions to other teams: Helping NOR commercialize competitions and expand their reach.
• Setting up dedicated servers for external sales: Enabling NOR to provide ready-to-use event solutions for other teams.
• Expanding the community: Using innovative technology and strategic support to solidify NOR’s position as the go-to hub for sim racers.

Building the Future Together

NOR and th[is] share a passion for growth, collaboration, and innovation. Thanks to Wesley’s role as a bridge between both teams, we’ve demonstrated how technology and passion can strengthen each other. By working together, we’re not just building a stronger community, but also a partnership we are truly proud of.

Let’s Connect!

Do you have questions about our partnership or ideas on how we can grow together? We’d love to hear from you! Together, we keep moving forward. 🚀

Wesley

CEO & Co-founder